I am for sure kind of old school in my life as well as my business.
Traditional methods have always worked for me.
Perhaps I have adhered to closely to the saying “if it ain’t broke, don’t fix it”. I believe in that saying but in business, it’s a bit more complicated than just that. Sometimes, if you don’t stretch in business, your company can get stale and sales dry up. This is as true for an HVAC company as it is for any other. The growth for my HVAC company has been stagnant for far too long. I have a young crew supervisor who suggested that I take a look at a digital marketing service he was aware of. The online marketing group used SEM or search engine marketing to successfully position a business like mine in front of people searching online. I had considered Google ads prior but decided against it due to the cost. However, after my first meeting with the digital marketing company, I realized that we needed to shift to the SEM strategies. Traditional marketing is just not leveraging the use of SEM. And that’s where the potential customers actually are. People go online and use search to finds goods and services these day. HVAC is a prime example. Using link building, PPC and SEO tactics, an HVAC company could get right where they need to be to add sales and sufficiently grow their market share. I was sold. And within just weeks, SEM and SEO services was driving record traffic to our new, updated website. And we were now capturing customers who were interacting with our website. I may be old fashioned but I sure do have an updated marketing approach with digital and online marketing.
PPC