With our new website, the digital marketing company has done just that
My brother and I own an HVAC company together. We have spent nearly a decade building our business. Early on, the only advertising we were doing was being able to add graphics to our van. We really thought we were in the big time when we spent some money on business cards. So the idea that I am now using terms like SEO, PPC and link building is sort of remarkable. Before we started the business, I worked hard for almost six years honing my skills in order to go out on my own. My brother was not an HVAC tech but came on to actually run the business and assist me onsite. It was a tough way to do it but our work ethic and commitment carried us through. We simply out hustled others with our good work and many referrals. We didn’t have a details business plan even. Time have for sure changed. That is where online and digital marketing comes in. Without SEM or SEO strategies, the margin of our continued growth would be razor thin, My brother got us online when we first started. But with the guidance of our online marketing team, we are really utilizing the website now. It’s obvious that customers are looking for goods and services primarily online. I know that in my own life, that’s right where I go when I’m looking for something. It just makes good sense to use SEM and SEO strategies to leverage one’s online platform. With our new website, the digital marketing company has done just that. And we didn’t have to wait long for the results either. Online and digital marketing has been a welcome success and addition to our business.