I didn’t believe I had anything to lose so I agreed
My Heating, Ventilation plus A/C store was about to close down. There wasn’t any way I was going to be able to continue functioning this way. I only had a handful of buyers, and all they needed was to get their servicing done on their Heating, Ventilation plus A/C. I was sure they knew that I did more than basic services, however I wasn’t going to go blurting out what all I could do. I was afraid they would believe I was trying to drum up additional business. To be candid, I actually was trying to drum up business, however not by getting our few buyers to accept work they didn’t really need. I was hoping they would begin passing the word around that I was in business. After a few weeks, I was ready to call it quits. I talked to a neighbor of mine and I asked him what he thought. Cal asked me if I knew what he did. I knew he ran a digital SEO supplier, however I didn’t believe what it meant. Cal told me he knew I ran a Heating, Ventilation plus A/C supplier, although Cal didn’t believe what all I did. Unless I displayed, no one would believe the work I was capable of doing. Cal asked me if I had ever thought of putting our ad on digital TV stations or sound docks. I told him I couldn’t afford to do that with the corporation I have. Cal asked me if I would let him handle a digital SEO campaign for me, and I could pay him when the campaign started to pay off. I didn’t believe I had anything to lose so I agreed. Three weeks later, I had fifteen new buyers, and I saw our handsome face on TV at least once an afternoon. I knew what a digital SEO supplier could do for my shop.