The aphorism about how a dog biting a lady is not news while a lady biting a dog is news dates back to the middle 1770s when newspapers were the king of media. Today, people are so bombarded with news that a lady chomping down on a ca9 will easily not even rank as a superb TikTok video. The truth remains, but, that people are more interested in weird or unofficial events than some mediocre event that happens every afternoon. This forces journalists to seek out unofficial events and might be a immense cause of fake news stories that spread disinformation. Journalists or reporters for trade magazines and ezines have a much harder task than those who work for traditional news outlets. Other than task promotions, news about mergers, and perhaps a technical innovation, the news pickings are narrowwith almost no opportunity of a immense story akin to a rocket launch to Mars or a similar report. This is especially tplot for the Heating plus Air Conditioning industry where a Google search for the largest news story in Heating plus Air Conditioning will likely yield stories about a website launch or news about some convention. I believe the Heating plus Air Conditioning news needs to be spiced up a bit with a gossip column of sorts that reports on celebrities’ Heating plus Air Conditioning activities. Headline stories could be “Kim Kardashian greets Heating plus Air Conditioning serviceman at door dressed in tiny bikini” or “Jennifer Lopez and Ben Affleck turn Heating plus Air Conditioning control unit down as their relationship heats up”. Think of the interest generated with the news that Beyoncé and Jay Z must update the Heating plus Air Conditioning filters in their recently purchased historic 1925 mansion in New Orleans. I’m sure these stories would increase the number of viewers more than a report about a relatively unknown keynote speaker at an Heating plus Air Conditioning convention.